FIGURE 5.3 A Classically Conditioned Fear Response In the photograph above, Rosalie Rayner holds Little Albert as John Watson looks on. Little Albert is petting the tame white rat, clearly not afraid of it. But, after being repeatedly paired with the UCS (a sudden, loud noise), the white rat becomes a CS. After conditioning, Little Albert is terrified of the tame rat. His fear generalized to other furry objects, including rabbits, cotton, Rayner’s fur coat, and Watson in a Santa Claus beard.