The Classic Bobo Doll Experiment Bandura demonstrated the powerful influence of observational learning in a series of experiments conducted in the early 1960s. Children watched a film showing an adult playing aggressively with an inflated Bobo doll. If they saw the adult rewarded with candy for the aggressive behavior or experience no consequences, the children were much more likely to imitate the behavior than if they saw the adult punished for the aggressive behavior (Bandura, 1965; Bandura & others, 1963).
Courtesy Albert Bandura, Stanford University