An Icon of Creativity: “Think Different” Steve Jobs, founder of Apple Computers, was responsible for groundbreaking products like the iPod, iPhone, and iPad that revolutionized entire industries. He was also the founder of Pixar, the animation studio that created Toy Story, Wall-E, and other hits. In a 1995 interview, Jobs said, “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. . . . They were able to connect experiences they’ve had and synthesize new things. . . . A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.”

AP Photo/Paul Sakuma