FIGURE 8.3 Maslow’s Hierarchy of Needs Abraham Maslow believed that people are innately motivated to satisfy a progression of needs, beginning with the most basic physiological needs. Once the needs at a particular level are satisfied, the individual is motivated to satisfy the needs at the next level, steadily progressing upward. The ultimate goal is self-actualization, the realization of personal potential.

Source: Research from Maslow (1970).