Figure 7.22 Britain’s Atheist Bus Campaign. This banner was part of an advertising campaign launched in 2009. It was intended to counter with a reassuring message the Christian bus advertising from the previous year, which had admonished non-Christians that they would “burn in Hell for all eternity.” The so-called Atheist Bus Campaign was wildly successful, raising enough money to launch similar campaigns across the United Kingdom. (David Wimsett/UPPA/Photoshot/Newscom.)