Chapter 21

Quiz for Document 21-6: Westinghouse Advertisement (1924) and Chevrolet Advertisement (1927)

Reader Quiz

Chapter 21f

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Question 1

These 1920s advertisements by Chevrolet and Westinghouse entice middle-class Americans to buy consumer goods by suggesting thatA. all the other modern white middle-class American families are buying them.
B. women should spend their husbands’ wages on themselves and their homes.
C. the purchase of cars and electric appliances is a sound financial investment.
D. social progress depends on a robust economy and a prosperous population.

Question 2

In contrast to the Chevrolet advertisement, to what audience is the Westinghouse advertisement specifically targeted?A. Families
B. Female consumers
C. Male consumers
D. White Americans

Question 3

What artistic motif common to both the Westinghouse and the Chevrolet advertisements implies exoticism and conspicuous display?A. Flowers
B. Natural landscapes
C. Peacocks
D. Pottery

Question 4

The copywriting of the Chevrolet advertisement emphasizes the low price and affordability of the automobile while the setting used in the imageA. appeals to rural consumers.
B. creates an impression of upper middle class elegance.
C. emphasizes the importance of family values.
D. reinforces the message of affordability.

Question 5

What financial innovation of the 1920s enabled the development of a mass market for large-ticket consumer products such as automobiles?A. Credit cards
B. Easy credit installment plans
C. Federal Reserve regional banks
D. Government-backed consumer loans