1. Consider the ethos of these public figures. Then describe one or two products that might benefit from their endorsements as well as several that would not.

Edward Snowden — whistleblower
Kaley Cuoco-Sweeting — actress
James Earl Jones — actor
Michael Sam — athlete
Megyn Kelly — TV news commentator
Miley Cyrus — singer
Seth Meyers — late-night TV host
Cristiano Ronaldo — soccer player

2. Opponents of Richard Nixon, the thirty-seventh president of the United States, once raised doubts about his integrity by asking a single ruinous question: Would you buy a used car from this man? Create your own version of the argument of character. Begin by choosing an intriguing or controversial person or group and finding an image online. Then download the image into a word-processing file. Create a caption for the photo that is modeled after the question asked about Nixon: Would you give this woman your email password? Would you share a campsite with this couple? Would you eat lasagna that this guy fixed? Finally, write a serious 300-word argument that explores the character flaws or strengths of your subject(s).

3. Take a close look at your Facebook page (or your page on any other social media site). What are some aspects of your character, true or not, that might be conveyed by the photos, videos, and messages you have posted online? Analyze the ethos or character you see projected there, using the advice in this chapter to guide your analysis.