Respond: The Power of Visual Arguments

Respond: The Power of Visual Arguments

RESPOND •

Question 14.1

Find an advertisement, either print or digital, that uses both verbal and visual elements. Analyze its argument first by pointing out the claims the ad makes (or implies) and then by identifying the ways it supports them verbally and/or visually. (If it helps, go over the questions about multimedia texts in “Analyzing Multimedia Arguments” in Chapter 16, “Multimedia Arguments”.) Then switch ads with a classmate and discuss his/her analysis. Compare your responses to the two ads. If they’re different — and they probably will be — how might you account for the differences?

[Leave] [Close]