Recognize what you consider “normal.” Examine your own customary behaviors and assumptions, and think about how they may affect what you think and say (and write). (20a)
Listen closely to someone from another culture, and ask for clarification if necessary. Carefully define your terms. (20b)
Think about your audience’s expectations. How much authority should you have? What kind of evidence will count most with your audience? (20c)
Organize your writing with your audience’s expectations in mind. If in doubt, use formal style. (20c)