EXERCISE 14.9

EXERCISE 14.9

Make a list of common human emotions that might be attached to each of the following topics, and suggest appropriate ways to appeal to those emotions in a specific audience you choose to address.

  1. Question

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    Concern over basic human rights if banned; concern about impacted social life; relief that pressure to drink would be lessened; concern that drinking would merely go underground and possibly become more dangerous; anger that a “right” has been restricted; resentment at being forbidden from doing something pleasurable.
  2. Question

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    Fear of terrorist hijackings; concern over possible invasion of privacy; anger over failure of past security measures.
  3. Question

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    Relief that unwanted pregnancies can be prevented; fear that easy access will lead to promiscuity; anger that the burden lies primarily with women.
  4. Question

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    Anger that taxes will be raised; relief that everyone will have health insurance regardless of class; concern for the efficiency of a new system.
  5. Question

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    Concern for the health of athletes; anger that coaches and players want to win at any cost.