21 Language That Builds Common Ground

The golden rule of language use might be “Speak to others the way you want them to speak to you.” The words we select have power: they can praise, delight, inspire—and also hurt, offend, or even destroy. Words that offend prevent others from identifying with you and thus damage your credibility. Few absolute guidelines exist for using words that respect differences and build common ground. Two rules, however, can help: consider carefully the sensitivities and preferences of others, and watch for words that betray your assumptions, even when you have not directly stated them.

Using Language That Builds Common Ground

AT A GLANCE

  • Check for stereotypes and other assumptions that might come between you and your readers. Look, for instance, for language implying approval or disapproval and for the ways you use we, you, and they. (21a)
  • Avoid potentially sexist language. (21b)
  • Make sure your references to race, religion, sexual orientation, and so on are relevant or necessary to your discussion. If they are not, leave them out. (21c and d)
  • Check that the terms you use to refer to groups are accurate and acceptable. (21c and d)