25c Use closing and opening positions for emphasis.

When you read a sentence, the part you are most likely to remember is the ending. This part of the sentence should move the writing forward by providing new information, as it does in the following example:

image Employers today expect college graduates to have excellent writing skills.

A less emphatic but still important position in a sentence is the opening, which often connects the new sentence with what has come before.

image Today’s employers want a college-educated workforce that can communicate well. Excellent writing skills are high on the list of qualifications.

If you place relatively unimportant information in the memorable closing position of a sentence, you may undercut what you want to emphasize or give more emphasis to the closing words than you intend.

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Moving $500,000 to the end of the sentence emphasizes the amount.

Using climactic order to emphasize important ideas

When you arrange ideas in order of increasing importance, power, or drama, your writing builds to a climax. By saving its most dramatic item for last, the following sentence makes its point forcefully and memorably:

image After they’ve finished with the pantry, the medicine cabinet, and the attic, [neat people] will throw out the red geranium (too many leaves), sell the dog (too many fleas), and send the children off to boarding school (too many scuffmarks on the hardwood floors).

– Susanne Britt, “Neat People vs. Sloppy People”

The original version of the next sentence fails to achieve strong emphasis because its verbs are not sequenced in order of increasing power; the editing provides climactic order.

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Anticlimax and Humor

TALKING ABOUT STYLE

Sometimes it’s fun to turn the principle of climactic order upside down, opening with grand or exaggerated language only to end anticlimactically, with everyday words.

He is a writer for the ages—the ages of four to eight.

– Dorothy Parker

Parker builds up high expectations at the beginning of the sentence—only to undercut them unexpectedly by shifting the meaning of ages. Having led readers to expect something dramatic, she makes us laugh, or at least smile, with words that are decidedly undramatic.