Much of the work you do in college may turn an informal curiosity into various kinds of more formal research: you might start by wondering how many students on your campus are vegetarians, for example, and end up with a research project for a sociology class that then becomes part of a multimedia presentation for a campus organization. Many of your writing assignments will require extensive formal research with a wide range of sources from various media as well as information drawn from observations, interviews, or surveys.

Research can help you find important information that you didn’t know, even if you know a topic very well. And no matter what you discover, college research is an important tool for establishing credibility with your audience members and thus gaining their confidence. Often, what you write will be only as good as the research on which it is based. (For more on research, see Chapters 15–19.)

Watch and respond to the video Pay attention to what you're interested in.