3 Multimodal Assignments

As Clive Thompson noted in Wired magazine in 2009, “Before the Internet came along, most Americans never wrote anything, ever, that wasn’t a school assignment.” Times have indeed changed. More and more Americans are reading and writing for social purposes and for their jobs and communities, not just for school. Your “life writing” is increasingly likely to include blogs, online videos, PowerPoint presentations, and other texts incorporating not just words but images, sound, and video. And college writing classes are increasingly likely to require you to shift gears in similar ways—from writing posts on class forums and creating Web texts to making oral presentations with multimedia support. As one student explains, the multimodal realities of today’s academic work require you to become “ambidextrous in the digital age.”

Guidelines for Creating an Online Text

AT A GLANCE

  • Consider purpose, audience, and message. How can your text appeal to the right readers? How will it accomplish its purpose? (Chapter 5)
  • Be realistic about the time available for the project, and plan accordingly.
  • Think about the various types of online texts you can create, and determine which suits your needs based on what you want or need to do and what your audience expects: text, images, audio, video, or a combination? the latest updates first, or an index page? the ability to collaborate or comment? Make appropriate choices for your project and skills.
  • Create an appealing design, or choose a template that follows basic design principles. (Chapter 9)
  • Pay attention to user feedback, and make appropriate adjustments.