Do not capitalize a compass direction unless the word designates a specific geographic region.

Do not capitalize a word indicating a family relationship unless the word is used as part of the name or as a substitute for the name.

Do not capitalize seasons of the year and parts of the academic or financial year.

Do not capitalize whole words or phrases for emphasis in online writing, which comes across to readers as SHOUTING. Use italics, boldface, underlining, or (if you can’t format text) asterisks to add emphasis.

Sorry for the abrupt response, but I am *very* busy.