4 Writing to Make Something Happen in the World

A large group of college students participating in a research study were asked, “What is good writing?” The researchers expected fairly straightforward answers like “writing that gets its message across,” but the students kept coming back to one central idea: good writing “makes something happen in the world.” They felt particular pride in the writing they did for family, friends, and community groups—and for many extracurricular activities that were meaningful to them. Furthermore, once these students graduated from college, they continued to create—and to value—these kinds of public writing.

At some point during your college years or soon after, you are highly likely to create writing that is not just something that you turn in for a grade but writing that you do because you want to make a difference. The writing that matters most to many students and citizens, then, is writing that has an effect in the world: writing that gets up off the page or screen, puts on its working boots, and marches out to get something done!

Characteristics of Writing That Makes Something Happen

AT A GLANCE

  • Public writing has a very clear purpose (to promote a local cause or event; to inform or explain an issue or problem; to persuade others to act; sometimes even to entertain).
  • It is intended for a specific audience and addresses those people directly.
  • It uses the genre most suited to its purpose and audience (a poster to alert people to an upcoming fund drive, a newsletter to inform members of a group, a brochure to describe the activities of a group, a letter to the editor to argue for a candidate or an issue), and it appears in a medium (print, online, or both) where the intended audience will see it.
  • It generally uses straightforward, everyday language.