EXERCISE 5.7: THINKING CRITICALLY
Reading with an Eye for Purpose, Audience, and Context
Advertisements provide good examples of writing that is tailored carefully for specific audiences. Find two ads for the same product in contexts that suggest that the ads aim to appeal to different audiences—for example, men and women. What differences do you see in the messages and photography? What conclusions can you draw about ways of appealing to specific audiences?
Thinking about Your Own Attention to Purpose, Audience, and Context
Analyze a text you have written or are working on right now for an academic course.
Question
eGaQUuFkbkpxk/9FEqyGdSdPpfUlgQ2NewFC5aCEgJmhnkKMFbDntsC5l8mg9COcNKBuCMND3h5XCoi+FZTe4Z03tjb5HB50VndSF84D392bBUnIiFe6RRJss48jS1q3Tu+HjA7OJuOivTMGiOdi/eiQ27iy64CytJwaM4E5AumCBIe47q7qUQQPeoZHyEZdCCOOWA==
Question
/db1aNnAxv/KmP2Lgr1lS8ZXHGqbczBkjaAswmSTLhL9n6UfaFi3btvHCE5j/4Eqncx+4iUzZ+/xyZKRPu89BzohCBUQPRu61lEMLhCyFcKYSf4s0YOF9I67O+ACK+3q55Uz9HZf5A3G8ybkjkmVw/O5lUoGKObaUS2Pmjzod7K2o/jEGMjVqbgpaAwJdxpuy8tOEQNUKw8LNMtCXLCgzM+jAc+xaJg0
Question
0XTyHK6wmhYG+pbTjQ6YrN/+EyQRhVxUpoQYK8olfLhQ5gD7BqV8JNrM4VDGfeGK14guib3oIyxyMq1KXq+y+uYmZtMuff8xeHrg+9gNRIyf0L0L1Sf5mBlWiCEWPL6t9JBc2JdrdECwcer+ECBhmHfn5/fs94RsmhFGq2qblUBMyDhz/f3lMJMsy9h54BiINTVpC/ozdDg2I5DIgtplwLjy3n7AeHynr5J9LV8vcY/fUMFVR6BlhXFu7gbAN4k6enI8N9ryJ3bfFl06zLZWP0GdT5lcplVas+ajip22Q/ucbpdrkhGU5nrCH0xr25XLdLRRz61LNQA=
Question
NlsgLysSCsRHdR7RjSSD8Exzz9kPNMC11tw19aQ9u3oEqu6UwNscmFYJzMgmwCT+4/zx5O5a3c5x3wXqf9TzX7DiaixRlFRFHwAxka2ZENRRodOBjRAhfHeySKxSQnR9Xhxa7eT66/YBVjocpxiAquvnteRboe5uGYi+aP1o+BtCaPFsJEMCYhuoXHI23i98EUjPYW9OOgPQ8PjtXjBgljUtblaD4bXTbrHQN5JY9zRARqTOnW/5zd4U0Ejy+vsQ1byh3YfteunS/WgizXdoupcdKY80O6UDPG2iYWB/IKp4kLQN8zVNONbtnBHv8/I4b/GYnbbeQbIllTjdKMEkfQ==
Question
8d5pouHqAvHTr5GwU14hQ2Go5NTy17ruAJg6/WKvC60MN7KIAyBOcpe74qp//VQ2YrPCgvcne7BWQqMAeg6HqD+4k4RKgl/PWeA55wIpJ0EzJEf67UuFqRxK3UfVDmXIxxN29Z38EtgkM1MQ590fi0cTwmzWaPbykURvEzqIirR8x2gb
Question
8L+7fXMFBNPJLrEyn63Azqnu5KJ8UY//UiOu66JouGOduoVQFmn09+3YaYASw4KdUIhVNYs+fVPlAFBAN5jXSRDHMtHgUVI8M9eO7oYHggXKbxWVKj6GeqMtGDpecO4+Ta24Mgq0oRi/OKdX+dSuwyW830RyYjbh2Crt+eLHIbWhudSY/LGz/69QWyfjKcEVATkXiY3SqSrlvdnJ+PZB4AFbwPor8ZmboXDChI+kKucIQlUYoNZI7yH+fgvfJWtyhlUbqWTavKYb8pMo1c7AoLLPVdp9d+VpGNVlQKwttJHIEDRAnCZP63a+7Ek=