Guidelines for Writing Effective Letters

• Use a conventional format.
• Whenever possible, write to a specific person (Dear Tom Robinson or Dear Ms. Otuteye) rather than to a general Dear Sir or Madam.
• Open cordially and be polite—even if you have a complaint.
• State the reason for your letter clearly. Include whatever details will help your reader see your point and respond.
• If appropriate, make clear what you hope your reader will do.
• Express appreciation for your reader’s attention.
• Make it easy for your reader to respond by including contact information and, if appropriate, a self-addressed, stamped envelope.