FIGURE 12.2 Asch’s conformity experiments Which of the three comparison lines is equal to the standard line? What do you suppose most people would say after hearing five others say, “Line 3”? In this photo from one of Asch’s experiments, the student in the center shows the severe discomfort that comes from disagreeing with the responses of other group members (in this case, accomplices of the experimenter).
William Vendivert/Scientific American