FIGURE 9.6 Scared onto deadly highways Images of 9/11 etched a sharper image in American minds than did the millions of fatality-free flights on U.S. airlines during 2002 and after. Dramatic events are readily available to memory, and they shape our perceptions of risk. In the three months after 9/11, those faulty perceptions led more Americans to travel, and some to die, by car. (Data from Gigerenzer, 2004.)

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