Multiple Choice Questions

Question 1.1

An additional and typically uncredited writer who is brought in to work on a previously completed screenplay is called a ___________.

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Correct.
Incorrect. The answer can be found on page 22.

Question 1.2

Using one or more well-known actors to promote a movie is a marketing strategy known as ___________.

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Correct.
Incorrect. The answer can be found on page 43.

Question 1.3

The ________ is commonly regarded as the primary creative and managerial presence in the production of a movie.

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Correct.
Incorrect. The answer can be found on pages 26-27.

Question 1.4

In the early twentieth century, short movies were often displayed in small, noisy storefronts called ___________.

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Correct.
Incorrect. The answer can be found on page 51.

Question 1.5

Directors who are perceived to have a “signature” style and vision across a body of films are often referred to as ___________.

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Correct.
Incorrect. The answer can be found on page 27.

Question 1.6

The decline of the local video store can be attributed to _________.

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Correct.
Incorrect. The answer can be found on pages 35-36.

Question 1.7

The specific time a movie is released for public viewing in certain locations is referred to as ____________.

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Correct.
Incorrect. The answer can be found on page 37.

Question 1.8

An advertising technique that relies on existing social networks such as word of mouth and sites like Twitter and Facebook is called ___________.

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Correct.
Incorrect. The answer can be found on page 48.

Question 1.9

Movies that feature action sequences, big-name movie stars, and advanced special effects are called ___________.

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Correct.
Incorrect. The answer can be found on page 48.

Question 1.10

All of these describe a film release strategy EXCEPT ___________.

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Correct.
Incorrect. The answer can be found on pages 31-32, and 39.

Question 1.11

A distributor's primary function is ___________.

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Correct.
Incorrect. The answer can be found on page 30.

Question 1.12

A cinematographer is sometimes also known as _________.

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Correct.
Incorrect. The answer can be found on page 28.

Question 1.13

Ancillary products such as CDs, T-shirts, and toys used to promote a film are known as __________.

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Correct.
Incorrect. The answer can be found on page 43.

Question 1.14

A preview of a few scenes from an upcoming film, shown on television, online, or in a theater before the main attraction, is called a __________.

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Correct.
Incorrect. The answer can be found on page 46.

Question 1.15

A short phrase that attempts to sell a movie based on its stars, genre, or some other easily identifiable connection refers to what advertising strategy?

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Correct.
Incorrect. The answer can be found on page 48.

Question 1.16

The merging of formerly distinct media across a variety of platforms is called ________.

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Correct.
Incorrect. The answer can be found on page 48.

Question 1.17

Movies are typically distributed with an eye toward reaching specific _________, which are composed of viewers who would most likely want to see a particular film.

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Correct.
Incorrect. The answer can be found on page 33.

Question 1.18

In the United States, all of the following are classifications in the current Motion Picture Association of American (MPAA) ratings system EXCEPT _________.

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Correct.
Incorrect. The answer can be found on page 49.

Question 1.19

Film production refers to ___________.

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Correct.
Incorrect. The answer can be found on page 21.

Question 1.20

Which one of the following types of film benefits most from cultural promotion?

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Correct.
Incorrect. The answer can be found on page 45.