The Blair Witch Project (Eduardo Sanchez and Daniel Myrick, 1999) is an influential, low-budget example of what would become known as transmedia storytelling, with the story told in the film also framed and supplemented by online marketing, a comic book, and other media.
Discussion Questions
After watching this clip from The Blair Witch Project, consider the questions below. Then submit your response.
In this clip, how is the emblem of the film’s marketing campaign—the stick figure—introduced to the filmmakers within the film in a manner that underscores the different levels of narration?
How does the film’s use of low-budget amateur formats attempt to authenticate its marketing story and its claims to novelty?