Bonus Video: Marketing Winter’s Bone

Marketer Dennis O’Connor goes through the process of creating a poster for Winter’s Bone.

After watching the video, consider the questions below. Then submit your response.

Question

1. What aspects of the movie did O’Connor and his team have to balance in creating marketing materials for Winter’s Bone?

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Question

2. Do you prefer any of the alternate Winter’s Bone posters? Why or why not?

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