How Do I…

Market My Movie Like a Pro?

If you have a chance to compete with bigger studios as a student or as an independent filmmaker—assuming you are smart enough and creative enough—it might be in the area of marketing your movie. Film marketing veteran Dennis O'Connor has lots of experience promoting smaller movies with the buzz and creativity of much bigger projects. O’Connor talks about making the most of your marketing resources in the interview below. Watch the video and then consider the questions that follow.

After watching the interview with Dennis O'Connor, consider the questions below. Then submit your response.

Question

1. Why is it helpful to figure out your movie's audience in advance?

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Question

2. Can you think of a smaller movie you found out through less conventional marketing? What movie marketing campaigns have you observed making a big impact?

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