
Figure 10.4 Segmenting Entry Fees at the Ironman 70.3 Cozumel Triathlon
(a) The Ironman 70.3 Cozumel Triathlon segments its participants into two groups, traveling and local participants. Traveling participants are relatively insensitive to price and have an inelastic demand curve
DT. The number of traveling participants will be
QT = 600, and each will pay a registration fee of
PT = $220/entry. Producer surplus,
PST, will be relatively large.
(b) Local participants have a relatively elastic demand curve
DL. A greater number of locals will register for the triathlon (
QL = 700) at a lower price (
PL = $170/entry). Producer surplus for locals,
PSL, is relatively small.