
Figure 9.5 Responses to a Rotation in the Demand Curve
(a) For a perfectly competitive market, a rotation in the demand curve from
D1 to
D2 does not change the equilibrium quantity

and price

.(b) For a firm with market power, a rotation in the demand curve from
D1 to
D2 rotates the marginal revenue curve from
MR1 to
MR2. Prior to the rotation, the profi
t-maximizing quantity and price
occurred where MR1 = MC. After the rotation, the firm is profit-maximizing at a higher quantity and lower price
where MR2 = MC.