Chapter 1. Chapter 13 Adopting a Success Attitude Activity

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Adopting a Success Attitude:
Developing Your Personal Brand

Who are you? What makes you unique? How can you sell yourself to a scholarship review committee, a graduate school program, or an employer? Your personal brand is the way you want the world to see you. It’s a combination of personal attributes, skills, interests, values, experience, and personality. You convey your personal brand through speaking (e.g., interview), writing (e.g., résumé), behavior (e.g., volunteer service, jobs, campus clubs or organizations), and social media (e.g., Facebook, LinkedIn, Instagram). Your personal brand can give your life meaning and can help you reflect on your vision and purpose.

Respond to the following five questions to begin developing your personal brand:

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Optional follow-up activities

  • Ask a close friend or family member what they see as your top brand attributes and core strengths. How does their answer fit with your self-assessment?
  • Create a fun image, logo, or slogan that reflects your personal brand and share with the class.