Figure 10.6 Sample scene viewed differently by Japanese and American students This is a still from one of the animated scenes used by Masuda and Nisbett (2001) to study cultural differences in perception and memory. While American students generally attended to and remembered the large “focal fish,” the Japanese students generally attended to and remembered the whole scene.

(From Masuda, T., & Nisbett, R. E. (2001). Attending holistically versus analytically: Comparing the context sensitivity of Japanese and Americans. Journal of Personality and Social Psychology, 81, 922-934. Figure 1, p. 924. Image by Taka Masuda. Copyright © American Psychological Association.)