What is your lucky number? The predictable-world bias may operate consciously or unconsciously to lead gamblers, in games of pure chance, to believe that they have some control over the outcome. Some might bet their “lucky numbers,” for example, in the belief that those numbers will come up more often than other numbers. This ad exploits people’s vulnerability to a predictable-world bias by suggesting that they have a better chance of winning by “playing now” than by playing later.
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