Figure 13.8 An implicit association test How long does it take you to classify the items in each of these columns? Time yourself, in seconds, separately on each column. For column A, place a check to the left of each male name and to the right of each female name. For column B, place a check to the left of each male name or term that has to do with violence, and place a check to the right of each female name or term that has to do with nonviolence. For column C, place a check to the left of each male name or term that has to do with nonviolence, and place a check to the right of each female name or term that has to do with violence.
(Modeled after an example in Gladwell, 2005.)