Figure 13.8: An implicit association test How long does it take you to classify the items in each of these columns? Time yourself, in seconds, separately on each column. For column A, place a check to the left of each male name and to the right of each female name. For column B, place a check to the left of each male name or term that has to do with violence, and place a check to the right of each female name or term that has to do with nonviolence. For column C, place a check to the left of each male name or term that has to do with nonviolence, and place a check to the right of each female name or term that has to do with violence.
(Modeled after an example in Gladwell, 2005.)