F.4 Media and Supplements

Worth Publishers offers a rich suite of media and supplements to support our textbook.

LaunchPad with LearningCurve Quizzing

At Macmillan Higher Education, we are committed to providing online instructional materials that meet the needs of instructors and students in powerful, yet simple ways—powerful enough to dramatically enhance teaching and learning, yet simple enough to use right away.

We’ve taken what we’ve learned from thousands of instructors and the hundreds of thousands of students to create a new generation of Macmillan technology—featuring LaunchPad. LaunchPad offers our acclaimed content, curated and organized for easy assignability, in a breakthrough user interface in which power and simplicity go hand in hand.

• Curated LaunchPad units make class prep a whole lot easier. Combining a curated collection of video, simulations, animations, multimedia assignments, and e-Book content, LaunchPad’s interactive units give you a building block to use as is, or as a starting point for your own learning units. An entire unit’s worth of work can be assigned in seconds, drastically saving the amount of time it takes for you to have your course up and running.
• Everything is assignable. You can customize the LaunchPad Units by adding quizzes and other activities from our vast wealth of resources. You can also add a discussion board, a dropbox, and RSS feed, with a few clicks. LaunchPad allows you to customize your students experience as much or as little as you’d like.
• Intuitive and useful analytics. The gradebook quickly and easily allows you to look up performance metrics for your whole class, for individual students, and for individual assignments. Having ready access to this information can help in both lecture prep and in making office hours more productive and efficient.
• Give students LearningCurve—and get them more engaged with what they’re learning. Powerful adaptive quizzing, a gamelike format, direct links to the e-Book, instant feedback, and the promise of better grades make using LearningCurve a no-brainer. Customized quizzing tailored to each text adapts to students’ responses and provides material at different difficulty levels and topics based on student performance. Students love the simple, yet powerful, system, and instructors can access class reports to help refine lecture content.
• Get an e-Book that delivers more than content. Every LaunchPad e-Book comes with powerful study tools for students, video and multimedia content, and easy customization for instructors. Students can search, highlight, and bookmark, making it easier to study and access key content. And teachers can make sure their class gets just the book they want to deliver: customize and rearrange chapters; add and share notes and discussions; and link to quizzes, activities, and other resources.
• Intuitive interface and design. Students can be in only two places—either viewing the home page with their assigned content, or working to complete their assignments. Students navigation options and expectations are clearly laid out in front of them at all times, ensuring they can never get lost in the system.

Presentation Resources

• New! The Worth Video Anthology for Introductory Psychology is a complete collection of our video clips from the Video Tool Kit, the Digital Media Archive, and the third edition of the Scientific American Frontiers Teaching Modules, as well as from the new Worth Introductory Psychology Videos co-produced with Scientific American and Nature (breakthrough collection of modular, tutorial videos on core psychology topics). Available on flash drive, the set is accompanied by its own Faculty Guide.
• New! Interactive Presentation Slides for Introductory Psychology is an extraordinary series of PowerPoint® lectures. This is a dynamic, yet easy-to-use, new way to engage students during classroom presentations of core psychology topics. This collection provides opportunities for discussion and interaction, and includes an unprecedented number of embedded video clips and animations.

Assessment and Other Instructor Resources

• New! LearningCurve — LearningCurve is an adaptive quizzing and personalized learning program that puts the concept of “testing to learn” into action. Based on research on how students learn, LearningCurve really works: Gamelike quizzing motivates students to engage with their course, and reporting tools help teachers get a handle on what their class needs to focus on.
• Test Bank—(in online Instructor’s Resources and Diploma Computerized version). A Test Bank, containing approximately 2,000 multiple-choice questions, has been prepared for this edition by Ramona Houmanfar of the University of Nevada at Reno. The multiple-choice questions are keyed to the focus questions in the text, so instructors can easily identify questions that correspond with the focus questions that they have asked students to emphasize in their studies. In addition, each test bank question is tagged to one of the levels of Bloom’s Taxonomy of Learning Objectives as well as the American Psychological Association Guidelines for the Undergraduate Psychology Major 2.0, allowing instructors to further control the desired learning outcome of each question.
  The Test Bank is available on CD, as a download, and within coursepacks. Previous editions of the Test Bank have been much praised by its users.
• Instructor’s Resource Guide. An extremely useful and extensive set of Instructor’s Resources has been prepared for use with this textbook. The seventh edition has been updated and improved by Sarah L. Strout of Dominican College. For each chapter of the textbook, this manual offers interesting class demonstrations, suggestions for incorporating the Internet and other media into classroom lectures and demonstrations, and ideas for lecture elaborations and class discussions. We have contributed to this manual some general thoughts about teaching introductory psychology and some specific teaching suggestions for each chapter, including specific suggestions for cutting each chapter down for shorter courses. You can access this web-based manual through Worth Publishers’ website, at http://www.worthpublishers.com Catalog/product/psychology-seventhedition-gray
• Enhanced Course Management Solutions and single sign on (Blackboard, Angel, Desire2learn, Moodle, Sakai, and more). Our course packs offer a completely integrated solution that you can easily customize and adapt to meet your teaching goals and objectives. Examples of instructor content now included in our enhanced solution are the complete Test Bank, the complete Instructor’s Resources, a variety of PowerPoint slides, and much more. Also, Worth Publishers can now provide single sign on/grade-sync with your department’s course management system with the adoption of LaunchPad. Inquire with your local rep for details.
• iClicker Radio Frequency Classroom Response System —Offered by Worth Publishers, with iClicker. iClicker is Worth’s new polling system, created by educators for educators. This radio frequency system is the hassle-free way to make your class time more interactive and allows you to pause to ask questions and instantly record responses, as well as take attendance, direct students through lectures, gauge your students’ understanding of the material, and much more.
• New! Faculty Lounge— is the place to find and share teaching ideas and materials that work best in the classroom. In no time, you’ll be browsing through a wealth of publisher- and peer-provided resources—including videos, animations, and images, PowerPoint slides and lectures, news stories, articles, and websites, and lecture activities.

All resources in the Lounge are faculty reviewed for accuracy and quality, which means you can feel calm, cool, and collected in front of your class at a moment’s notice!

Acknowledgments

Nobody writes a textbook alone. Countless people have contributed directly or indirectly to the development and revisions of this one. We thank and acknowledge them here:

John Broida, University of Southern Maine

Evangelia Chrysikou, University of Kansas

Rose Danek, Columbus State University

Stephanie Denison, University of Waterloo

Victor Ferreira, University of California-San Diego

James Foley, College of Wooster

Philip Gable, University of Alabama

Jop Groeneweg, Leiden University

Robert Hampton, Emory University

Richard Hass, Rowan University

Wido la Heij, Leiden University-The Netherlands

Ramona Houmanfar, University of Nevada-Reno

Matthew Huss, Creighton University

Steve Krauss, Villanova University

Jennie Jamison, St. Petersburg High School

Alan Lambert, Washington University

Dhana Matthews, Seaquam Secondary School

Ralph R. Miller, Binghamton University

Marc Mooney, University of Minnesota-Twin Cities

Joe Morrissey, Binghamton University

Marion Perlmutter, University of Michigan-Ann Arbor

Brady Phelps, South Dakota State University

Paul Russell, University of Canterbury-New Zealand

Michael Sadler, Gannon University

Sharleen Sakai, Michigan State University

Alan Scott, Elon University

Katrina Smith, Reinhardt University

Anré Venter, University of Notre Dame

Angela Weaver, St. Francis Xavier University

Chelsea Wilhite, University of Nevada, Reno

Karl Wuensch, East Carolina University

This edition, as we noted earlier, has been much improved by the excellent editing of Elsa Peterson. Also, this book wouldn’t have happened at all if it hadn’t been for Christine Cardone, the editor who brought Peter and David together and who made important contributions to every stage of the process in producing this book.

Many others contributed their expertise to the development and production of this edition and deserve our heartfelt thanks. Among them are

Catherine Woods, Vice President, Editing, Design and Media Production

Kate Nurre, Executive Marketing Manager

Catherine Michaelsen, Assistant Editor

Babs Reingold, Art Director

Tracey Kuehn, Director of Editing, Design, and Media Production

Robin Fadool, Photo Editor

Barbara Seixas, Production Manager

Denise Showers, Project Editor

Anthony Casciano, Associate Media Editor

Rachel Comerford, Executive Media Editor

This book has also profited from the input, over the years, of more than 300 scholars who have contributed their thoughts to the development of previous editions. Among the many researchers who have made such contributions are (in alphabetical order): Michael Atkinson, Alan Baddeley, Robert Bell, Sharon Brehm, Nathan Brody, Stephen Ceci, Robert Cialdini, Stanley Coren, Martin Daly, Patricia Devine, John Dovidio, Nancy Eisenberg, Anders Ericsson, Victor Ferreira, Bennett Galef, Dedre Gentner, Daniel Gilbert, Norma Graham, David Z. Hambrick, Jill Hooley, David Hothersall, Lloyd Kaufman, Philip Johnson-Laird, Annette Karmiloff-Smith, Mark Leary, Joseph LeDoux, Dan McAdams, Brian Malley, Matt McGue, Gilda Morelli, William Miller, Susan Mineka, Irene Miura, Darwin Muir, Randy Nelson, Randolph Nesse, Julie Norem, Michael Numan, Hal Pashler, Holly Prigerson, Dennis Proffitt, Robert Rescorla, Emilie Rissman, Tony Robertson, David Rowe, Shepard Siegel, Robert Siegler, Anne Treisman, Harry Triandis, David Uttal, George C. Van Dyne, Connie Varnhagen, Kevin Weinfurt, and Leslie Zebrowitz.

In closing, we would like to thank our wives, Hari Kirin Kaur Khalsa and Barbara Bjorklund. Without their support and encouragement we would not have undertaken this revision or seen it through.

Peter Gray

Department of Psychology, Boston College

grayp@bc.edu

David F. Bjorklund

Department of Psychology, Florida Atlantic University

dbjorklu@fau.edu