FIGURE 10.5
How Priming of Values Affects White American Attitudes Toward Black Americans
When primed to reflect on their egalitarian values, White Americans report more positive attitudes toward Blacks, but when primed with the Protestant work ethic, their attitudes become more negative.
How Priming of Values Affects White American Attitudes Toward Black Americans
When primed to reflect on their egalitarian values, White Americans report more positive attitudes toward Blacks, but when primed with the Protestant work ethic, their attitudes become more negative.
[Data source: Katz & Hass (1988)]