FIGURE 10.6
Evidence for Aversive Racism
When it was clear that they were the only ones who could help, White Americans were equally likely to help a Black or a White victim. But when they believed that others also heard the victim’s cry for help, White Americans were less likely to help if the victim was Black.
Evidence for Aversive Racism
When it was clear that they were the only ones who could help, White Americans were equally likely to help a Black or a White victim. But when they believed that others also heard the victim’s cry for help, White Americans were less likely to help if the victim was Black.
[Data source: Gaertner & Dovidio (1977)]