FIGURE 10.9
The Stereotype Content Model
According to the stereotype content model, the stereotypes we have of different groups can range along two dimensions of competence and warmth. As a result, we have different emotional reactions to different types of groups.
The Stereotype Content Model
According to the stereotype content model, the stereotypes we have of different groups can range along two dimensions of competence and warmth. As a result, we have different emotional reactions to different types of groups.
[Data source: Fiske et al. (2002)]