FIGURE 13.1
People Help When Either Empathy or the Cost of Not Helping Is High
This study by Batson and colleagues shows us that empathy is a key catalyst for helping. When people were low in empathy (on the left), they helped only if they would suffer by not helping. However, people high in empathy (on the right) helped regardless of the costs of not helping.
[Data source: Batson et al. (1981)]