FIGURE 3.9
Forming Impressions
In this experiment, people’s impressions of a man named Donald were influenced by adjectives that had previously been primed. If they had just read several positive words, they formed a more positive impression than if they had just read several negative words.
Forming Impressions
In this experiment, people’s impressions of a man named Donald were influenced by adjectives that had previously been primed. If they had just read several positive words, they formed a more positive impression than if they had just read several negative words.
[Data source: Higgins et al. (1977)]