FIGURE 6.3
Support for Dissonance Theory Using the Induced Compliance Paradigm
When participants told another person that they liked a boring task, those who received $1.00 later reported liking the task more than those who received $20.00 and those who did not say they liked the task. Lacking sufficient justification for lying, participants in the $1.00 condition reduced dissonance by bringing their attitude in line with their behavior.
Support for Dissonance Theory Using the Induced Compliance Paradigm
When participants told another person that they liked a boring task, those who received $1.00 later reported liking the task more than those who received $20.00 and those who did not say they liked the task. Lacking sufficient justification for lying, participants in the $1.00 condition reduced dissonance by bringing their attitude in line with their behavior.
[Data source: Festinger © Carlsmith (1959)]