FIGURE 6.4
The Severity of Initiation Study: Evidence of Effort Justification
Participants expressed particularly high liking for a group if they had to go through a severe initiation to join the group. According to cognitive dissonance theory, they did this to justify the effort of having gone through the severe initiation.
The Severity of Initiation Study: Evidence of Effort Justification
Participants expressed particularly high liking for a group if they had to go through a severe initiation to join the group. According to cognitive dissonance theory, they did this to justify the effort of having gone through the severe initiation.
[Data source: Aronson © Mills (1959)]