FIGURE 7.10
The Effects of Mortality Salience and Leader Characteristics on Liking for a Leader
When reminded of mortality, participants’ attitudes become much more favorable to a charismatic candidate for governor who promotes the greatness of the state.
The Effects of Mortality Salience and Leader Characteristics on Liking for a Leader
When reminded of mortality, participants’ attitudes become much more favorable to a charismatic candidate for governor who promotes the greatness of the state.
[Data source: Cohen et al. (2004).]