FIGURE 7.2
Sherif Conformity Studies on Norm Formation
The ambiguity of the estimation task reveals an informational influence on conformity and the formation of a group norm. When participants got into a group, their individual judgments converged to a common norm over the course of three days.
Sherif Conformity Studies on Norm Formation
The ambiguity of the estimation task reveals an informational influence on conformity and the formation of a group norm. When participants got into a group, their individual judgments converged to a common norm over the course of three days.
[Data source: Sherif (1936).]