FIGURE 7.3
Asch Conformity Studies
The lack of ambiguity of the estimation task reveals a normative influence on conformity. Many participants went along with the group judgment even when their senses told them the judgment was incorrect.
Asch Conformity Studies
The lack of ambiguity of the estimation task reveals a normative influence on conformity. Many participants went along with the group judgment even when their senses told them the judgment was incorrect.
[Photo: William Vandivert, Solomon E. Asch, “Opinions and Social Pressure,” Reproduced with permission. Copyright 1955 Scientific American, Inc. All rights reserved.]