FIGURE 7.10
The effects of mortality salience on liking for the 2004 presidential candidates
Reminders of mortality increased support, and intentions to vote for George W. Bush; however, they had the opposite effect for Senator John Kerry.
The effects of mortality salience on liking for the 2004 presidential candidates
Reminders of mortality increased support, and intentions to vote for George W. Bush; however, they had the opposite effect for Senator John Kerry.
[Data source: Cohen et al. (2004)]