FIGURE 7.2
Sherif conformity studies on norm formation
The ambiguity of the estimation task reveals an informational influence on conformity and the formation of a group norm. When participants got into a group, their individual judgments converged to a common norm over the course of three days.
Sherif conformity studies on norm formation
The ambiguity of the estimation task reveals an informational influence on conformity and the formation of a group norm. When participants got into a group, their individual judgments converged to a common norm over the course of three days.
[Data from Sherif (1936).]