FIGURE 7.5
Minority Opinion
The Palazzo dei Priori (left) and the Arco Etrusco (right) are two historical landmarks in Perugia, Italy. Mucchi-Faina et al. (1991) showed that study participants’ ideas about how to market these sites to increase tourism were more creative when participants thought that using these sites was advocated by the minority rather than the majority.
[(Left) © Stuart Robertson/Alamy; (right) Getty Images/DeAgostini]