FIGURE 7.9
The effects of mortality salience and leader characteristics on liking for a leader
When reminded of mortality, participants’ attitudes become much more favorable to a charismatic candidate for governor who promotes the greatness of the state.
The effects of mortality salience and leader characteristics on liking for a leader
When reminded of mortality, participants’ attitudes become much more favorable to a charismatic candidate for governor who promotes the greatness of the state.
[Data source: Landau et al.(2004)]