FIGURE 8.10
Need for Cognition
People who have a high need for cognition like to think deeply and are more persuadable through the central route. In this study, students high in need for cognition were more positive toward a proposed comprehensive exam if the arguments for it were strong than if the arguments were weak. Those low in need for cognition were less sensitive to argument strength.
Need for Cognition
People who have a high need for cognition like to think deeply and are more persuadable through the central route. In this study, students high in need for cognition were more positive toward a proposed comprehensive exam if the arguments for it were strong than if the arguments were weak. Those low in need for cognition were less sensitive to argument strength.
[Data source: Cacioppo et al. (1983)]