High levels of collectivism in a culture are associated with . . . | High levels of individualism in a culture are associated with . . . |
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Valuing group membership. | Valuing independence, uniqueness, and autonomy. |
Valuing group harmony, even if it means silencing one’s personal views. | General encouragement to express one’s personal views, even at the cost of disrupting social harmony. |
Tolerance for inconsistencies in descriptions of the self across different role contexts. | Preference for consistency of the self across different role contexts. |
Fostering of an interdependent sel | Fostering of an independent sel |
A clear distinction between ingroup and outgroup, coupled with a marked preference for the ingroup over the outgroup. | A tendency to regard others as individuals, not members of groups, and to treat people the same regardless of group membership. |
Cognition that tends toward a holistic style that looks for relations between parts; sensitivity to connection and context. | Cognition that tends toward an analytical style that looks for parts of the whole; sensitivity to separation and contrast. |
Here are a few of the many excellent papers on the extensive Implications of this cultural difference: Cross et al., 2010; Gardner et al., 2004; Markus & Kltayama, 1991; Morelll & Rothbaum, 2007; Shweder et al., 1997; Singelis et al., 1995; Suh, 2002. |