Evaluating ads for logic and fairness

Writing practice: Evaluating ads for logic and fairness

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Many texts—whether they are composed of words, images, or a combination—make an argument. Look at the advertisements below. What argument is conveyed in each advertisement? Do the arguments seem logical and fair? Take notes in the space below the ads.

image
Source: Courtesy of World Wildlife Fund, WWF, www.worldwildlife.org.
image
Source: Property of Patagonia, Inc. Used with permission.

Question

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Writing practice: Evaluating ads for logic and fairness - 1