Advertising in the TV Age
Aggressive advertising of new products such as the color television helped fuel the surge in consumer spending during the 1950s. Marketing experts emphasized television’s role in promoting family togetherness, while interior designers offered decorating tips that placed the television at the focal point of living rooms and the increasingly popular “family rooms.” In this 1951 magazine advertisement, the family is watching a variety program starring singer Dinah Shore, who was the television spokeswoman for Chevrolet cars. Every American probably could hum the tune of the little song she sang in praise of the Chevy. Courtesy of Motorola Museum © 1951 Motorola, Inc./Picture Research Consultants & Archives.