Wealthy and Middle-Class Pleasures

In Chicago’s Gold Coast, Boston’s Back Bay, Philadelphia’s Rittenhouse Square, San Francisco’s Nob Hill, Denver’s Quality Hill, and Cincinnati’s Hilltop, urban elites lived lives of incredible material opulence. J. P. Morgan and John D. Rockefeller built lavish homes in New York City. William Vanderbilt constructed luxurious mansions along Fifth Avenue in Manhattan. High-rise apartment buildings also catered to the wealthy. Overlooking Central Park, the nine-story Dakota Apartments boasted fifty-eight suites, a banquet hall, and a wine cellar. Famous architects designed some of the finest of these stately homes, which their millionaire residents furnished with an eclectic mix of priceless art objects and furniture in a jumble of diverse styles. The rich and famous established private social clubs, sent their children to exclusive prep schools and colleges, and worshipped in the most fashionable churches.

Second homes, usually for use in the summer, were no less expensively constructed and decorated. Besides residences in Manhattan and Newport, Rhode Island, the Vanderbilts constructed a “home away from home” in the mountains of Asheville, North Carolina. The Biltmore, as they named it, contained 250 rooms, 40 master bedrooms, and an indoor swimming pool. Edward Julius Berwind of Philadelphia, who made his fortune in coal, constructed a magnificent summer residence in Newport. Modeled after a mid-eighteenth-century French chateau, The Elms cost $1.4 million (approximately $38.6 million in 2012) and was furnished with an assortment of Renaissance ceramics and French and Venetian paintings.

The wealthy also built and frequented opera houses, concert halls, museums, and historical societies as testimonies to their taste and sophistication. For example, the Vanderbilts, Rockefellers, Goulds, and Morgans financed the completion of the Metropolitan Opera House in New York City in 1883. When the facility opened, a local newspaper commented about the well-heeled audience: “The Goulds and the Vanderbilts and people of that ilk perfumed the air with the odor of crisp greenbacks.” Upper-class women often traveled abroad to visit the great European cities and ancient Mediterranean sites.

Industrialization and the rise of corporate capitalism also brought an array of white-collar workers in managerial, clerical, and technical positions. These workers formed a new, expanded middle class and joined the businesspeople, doctors, lawyers, teachers, and clergy who constituted the old middle class. More than three million white-collar workers were employed in 1910, nearly three times as many as in 1870.

Middle-class families decorated their residences with comfortable, mass-produced furniture, musical instruments, family photographs, books, periodicals, and a variety of memorabilia collected in their leisure time. They could relax in their parlors and browse through mass-circulation magazines like Ladies’ Home Journal and The Delineator, a fashion and arts journal. They might also read a wide variety of popular newspapers that competed with one another with sensationalist stories. Or they could read some of the era’s outpouring of fiction, including romances, dime novels, westerns, humor, and social realism, an art form that depicted working-class life.

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See Document 16.2 for the cover of a popular women’s magazine from 1900.

In the face of rapid economic changes, middle-class women and men joined a variety of social and professional organizations that were arising to deal with the problems accompanying industrialization (Table 16.1). During the 1880s, charitable organizations such as the American Red Cross were established to provide disaster relief. In 1892 the General Federation of Women’s Clubs was founded to improve women’s educational and cultural lives. Four years later, the National Association of Colored Women organized to help relieve suffering among the black poor, defend black women, and promote the interests of the black race. Many scholarly organizations were formed during this decade, including the American Historical Association, the Modern Language Association, and the American Mathematical Society.

Category Year of Founding Organization
Charitable 1881 American Red Cross
1887 Charity Organization Society
1889 Educational Alliance
1893 National Council of Jewish Women
Sports/Fraternal 1876 National League of Baseball
1882 Knights of Columbus
1888 National Council of Women
1892 General Federation of Women’s Clubs
1896 National Association of Colored Women
Professional 1883 Modern Language Association
1884 American Historical Association
1885 American Economic Association
1888 American Mathematical Society
Table 16.3: TABLE 16.1 An Age of Organizations, 1876–1896

During these swiftly changing times, adults became increasingly concerned about the nation’s youth and sought to create organizations that catered to young people. Formed before the Civil War in England and expanded to the United States, the Young Men’s Christian Association (YMCA) grew briskly during the 1880s as it erected buildings where young men could socialize, build moral character, and engage in healthy physical exercise. The Young Women’s Christian Association (YWCA) provided similar opportunities for women. African Americans also participated in “Y” activities through the creation of racially separate branches.